Who won: Provision of Research Specification for Communications and Marketing Campaign

About this contract

The purpose of this requirement is to appoint one research Supplier to carry out insight gathering and evaluation of paid-for marketing campaigns run by HMRC over the duration of the agreement, as well as more general research projects to benefit HMRC

Who won contracts like this

• ✓Answer against the marking scheme, not the question text — Government Commercial Agency scores each response, so map your evidence to the published criteria and weightings.
• ✓At £7,225,000, expect quality and social value to carry a large share of the score — price alone rarely wins goods work.
• ✓Show recent, comparable delivery: name similar goods contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but Government Commercial Agency retenders on a cycle. Get matched the day the next one lands and start your draft early.

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