Awarded contract

Who won: Provision of Media Buying

A services contract from Driver and Vehicle Licensing Agency. Below: what it involves and how to write a winning bid for it.

Buyer

Driver and Vehicle Licensing Agency

Published

17 September 2026

About this contract

To engage a supplier to plan, purchase and evaluate media for potential advertising campaigns to support DVLA’s strategic aims. 17.07.25 Update: DVLA intend to procure the requirement via the upcoming CCS Framework once it is live: https://www.crowncommercial.gov.uk/agreements/RM6364

Who won contracts like this

✓Answer against the marking scheme, not the question text — Driver and Vehicle Licensing Agency scores each response, so map your evidence to the published criteria and weightings.
✓Lead with evidenced capability and social value — for services work these usually outweigh price.
✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
✓This one's been awarded — but Driver and Vehicle Licensing Agency retenders on a cycle. Get matched the day the next one lands and start your draft early.

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