How to win: Provision of Marketing Services

About this contract

Luton Sixth Form College is seeking to appoint an experienced and innovative marketing agency to provide strategic and operational marketing services. The successful supplier will act as an extension of the internal team to support the College in achieving its strategic objectives through effective student recruitment activity, brand development, digital marketing, content creation, and campaign management. The scope of services includes, but is not limited to: Strategic marketing planning, market research, brand development and positioning. Student recruitment campaigns, including open event marketing, application generation, conversion and enrolment activity. Digital marketing services, including social media management, paid advertising, SEO, email marketing and content planning. Creative services, including campaign development, graphic design, print production and promotional materials. Alumni engagement and communications. Content creation, including photography, videography, case studies, website content and social media assets. Campaign reporting, analytics, ROI measurement and performance monitoring. Crisis communications and reputational support where required. The Colleg

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Luton Sixth Form College scores each response, so map your evidence to the published criteria and weightings.
• ✓At £230,400, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 11 December 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

Related resources