Who won: Provision of CEP (Customer Engagement Platform) and CDP (Customer Data Platform) Software

About this contract

The Contracting Authority is seeking to procure a hybrid Customer Engagement Platform (CEP) and Customer Data Platform (CDP) to support customer communications, engagement, and data‐driven insight across digital channels. These platforms will enable GTR to: •Deliver more relevant and personalised customer communications. •Run data-driven, targeted campaigns that increase engagement and spend. •Gain real-time insight into customer behaviour to improve campaign effectiveness. •Simplify planning, execution, and optimisation across channels, replacing fragmented tools

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• ✓Answer against the marking scheme, not the question text — Thameslink Southern Great Northern Limited (TSGN) scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for public sector work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar public sector contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but Thameslink Southern Great Northern Limited (TSGN) retenders on a cycle. Get matched the day the next one lands and start your draft early.

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