How to win: Provision of Advertising Services for Transport for West Midlands and Midland Metro Limited

About this contract

The rights to sell advertising space on TfWM-owned assets including on bus (internal and external), at bus stops and MML-owned assets at stops and onboard tram (internal and external)

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — West Midlands Combined Authority scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for services work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: deadlines are tight and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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