How to win: PR Media Relations and Crisis Management Support Services

About this contract

Raven Housing Trust is seeking to appoint an experienced and proactive PR and communications agency to work in partnership with its in-house Marketing and Communications Team. The successful provider will act as a strategic communications partner, delivering high-quality PR, media relations, reputation management and crisis communications support to help strengthen Raven's profile, protect its reputation and support its wider organisational objectives. The appointed agency will provide strategic PR and reputation management support, proactive and reactive media relations, horizon scanning, thought leadership opportunities, crisis communications (including 24/7 support), media training for senior leaders, and ongoing performance reporting and strategic advice. Raven is seeking a provider that can demonstrate a strong understanding of the social housing sector, provide challenge and independent insight, identify opportunities proactively, and offer trusted advice when sensitive or fast-moving issues arise. The successful bidder will operate as an extension of Raven's Marketing and Communications Team and will be expected to develop collaborative, long-term working relationships with

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Raven Housing Trust Ltd scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for services work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 5 January 2027 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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