How to win: PR Campaign Evaluation

About this contract

To support continuous improvement, strengthen future communications planning and demonstrate impact, National Lottery Promotions Unit (NLPU) is seeking to appoint a research agency to deliver robust, insight-led evaluation of its communications activity.

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — The National Lottery Community Fund scores each response, so map your evidence to the published criteria and weightings.
• ✓At £41,666, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 13 July 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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