How to win: PR Agency Services

About this contract

Synchronicity Care Limited on behalf of Fresh and Balance are seeking a provider of PR Agency Services. Fresh and Balance is the North East's integrated programme for reducing tobacco and alcohol harm in the region. They are one single joint programme carrying out much of the public and partner facing work under the two separate, well recognised brands of Fresh and Balance. Fresh and Balance remit is to reduce smoking rates and the harm caused by tobacco and alcohol amongst the local population and key audiences using a multi-strand approach based on best national and international evidence. This includes mass media campaigns, campaigning and advocacy, effective internal communications, and making voices heard on the national stage to politicians and decision makers. A key element of their work and priority of local funders is the delivery of all year round news and social media reach/engagement to ensure issues and messages in the public eye all year round on the channels that people see, read and hear, providing a highly cost effective return on investment. This also involves working with a range of senior stakeholders for messengers and champions, building support for measures

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — COUNTY DURHAM AND DARLINGTON NHS FOUNDATION TRUST scores each response, so map your evidence to the published criteria and weightings.
• ✓At £120,000,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 12 October 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

Related resources