How to win: Performance Marketing Agency

A services contract from 1, worth £4,100,000. Below: what it involves and how to write a winning bid for it.

Buyer

Value

£4,100,000

Closing date

24 September 2026

About this contract

this ITT seeks strategic and delivery partners to help Nest build a more mature, always-on marketing capability across Members, Employers and Connectors. The scope spans strategy and business case development, performance marketing, CRM, direct marketing and account-based marketing, supported by specialist ad operations, tracking, attribution and measurement. It covers key direct and digital channels including paid search, organic search, email, paid social, programmatic display and video, content distribution, website optimisation and creative optimisation

How to win contracts like this

✓Answer against the marking scheme, not the question text — 1 scores each response, so map your evidence to the published criteria and weightings.
✓At £4,100,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
✓Start early: it closes 24 September 2026 and a strong bid takes iteration.

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