Who won: Partner to improve visibility across SEO and AI/GEO

About this contract

The University of Staffordshire carried out a competitive exercise with a selected group of suppliers to identify a partner to enhance visibility across search engines and emerging AI enabled platforms to drive brand awareness and accelerate application volumes. The supplier will also support internal skill development in these areas The contract is for a period of 12 Months commencing in June 2026

Who won contracts like this

• ✓Answer against the marking scheme, not the question text — University of Staffordshire scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for public sector work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar public sector contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but University of Staffordshire retenders on a cycle. Get matched the day the next one lands and start your draft early.

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