Who won: Onsite Search Optimisation & AI Conversational Search

A services contract from FCA, worth £243,363.85. Below: what it involves and how to write a winning bid for it.

Buyer

FCA

Value

£243,363.85

Published

15 September 2026

About this contract

Onsite search optimisation for the FCA website (FCA.org.uk), Analytics of search terms, AI conversational search and Content Intelligence to review and action site content for AI readiness.

Who won contracts like this

✓Answer against the marking scheme, not the question text — FCA scores each response, so map your evidence to the published criteria and weightings.
✓At £243,363.85, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
✓This one's been awarded — but FCA retenders on a cycle. Get matched the day the next one lands and start your draft early.

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