How to win: NRW/30295 Norfolk Economic Study

About this contract

Norwich City Council, on behalf of all Norfolk Planning Authorities jointly invites expressions of interest from suitably qualified consultants to produce an Employment Study to support emerging Local Plan preparation in Norfolk in accordance with the new version of the NPPF published Aug 2026. The appointed consultant will provide, for the County of Norfolk: 1) A Functional Economic Market Area Assessment. 2) Employment Land Demand Assessment including: a) Evidence of Business Needs / Commercial Property Market Assessment. b) Assessment of Market Signals to Forecast Future Need. c) Employment Land Forecasting. d) Locational Requirements for Specialist or New Sectors. 3) Employment Land Supply Assessment. 4) Balancing Employment Land Demand and Supply Assessment. 5) Assessment of demand and supply for strategic logistics facilities, AI and data centres.

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Norwich City Council scores each response, so map your evidence to the published criteria and weightings.
• ✓At £95,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: deadlines are tight and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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