Who won: NCC2018 Audience Intelligence Platform

About this contract

The requirement is for a cloud-based Audience Intelligence Platform to support the organisation in understanding and analysing audience behaviours, preferences, engagement, and demographic insights. The solution will enable more effective targeting of communications, improve audience engagement, and support evidence based decision making specifically around the upcoming budget.

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• ✓Answer against the marking scheme, not the question text — Northumberland County Council scores each response, so map your evidence to the published criteria and weightings.
• ✓At £43,000, expect quality and social value to carry a large share of the score — price alone rarely wins goods work.
• ✓Show recent, comparable delivery: name similar goods contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but Northumberland County Council retenders on a cycle. Get matched the day the next one lands and start your draft early.

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