Who won: Media Strategy and Planning

About this contract

The contract is used to plan advertising to hit police officer recruitment targets and to run campaigns that prevent crime and build public trust and confidence. It is also used by NCTPHQ to raise public awareness of security threats and encourage reporting.

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• ✓Answer against the marking scheme, not the question text — Mayor's Office for Policing and Crime scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for public sector work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar public sector contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but Mayor's Office for Policing and Crime retenders on a cycle. Get matched the day the next one lands and start your draft early.

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