How to win: Media Planning and Buying Services

About this contract

The Supplier will provide a fully managed, audience-led service covering strategic media planning, media buying and activation, campaign management, optimisation, reporting, insight, measurement and evaluation, together with associated financial and commercial management. Services will support national, regional and locally targeted campaigns and communications across a broad range of offline and digital media channels. Requirements may include planned campaigns, ongoing activity, reactive and time-critical communications, and larger or strategically significant projects. The Supplier will be required to develop campaign strategies and detailed Media Plans, manage media bookings and expenditure, provide campaign activation and optimisation, monitor performance, undertake measurement and evaluation, and provide transparent financial management, reconciliation and reporting. Project-specific Scopes of Work may be required for high-value, complex or strategically significant requirements. The estimated total value of the Contract is £250,000,000 excluding VAT, including all available extension periods. The Contract is expected to have an initial term of two years, with options to exte

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — ATOC Limited scores each response, so map your evidence to the published criteria and weightings.
• ✓At £300,000,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 16 October 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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