Who won: Media Buying Services for National Highways

About this contract

The Marketing and Events Team manages “paid-for” marketing campaigns that aim to assist NH in delivering the Communications Strategy, as well as meeting the Government’s “Kickstarting Economic Growth” mission. The Strategic Communications team (which includes Campaigns and Insight and Evaluation) shares the same responsibility but focusing on our owned and earned campaigns. All our campaigns are a key tool in helping the company meet several KPIs.

Who won contracts like this

• ✓Answer against the marking scheme, not the question text — National Highways Limited scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for public sector work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar public sector contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but National Highways Limited retenders on a cycle. Get matched the day the next one lands and start your draft early.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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