How to win: Media Buying Services for Guildhall School

About this contract

The City invites Bidders to complete and submit a request to participate in the Procurement for the provision of Media Buying Services for the Guildhall School. Guildhall School is where passion meets purpose. We deliver world-class professional training in music, drama, production and design across our iconic, state-of-the-art facilities in the heart of the City of London. The School is seeking an experienced supplier to provide strategic digital media planning and buying services to support the recruitment of students, programme participants and audiences across the full range of the School’s activities. The successful supplier will be responsible for developing and delivering effective paid media strategies, ensuring that the School’s media budget is used in the most creative, efficient and impactful way possible. This will include strategic planning, media buying, campaign optimisation, performance monitoring and reporting. Suppliers with a strong track record in digital media planning and buying, particularly within the higher education sector, are invited to participate in the Invitation to Participate (ITP) stage of this procurement process. This tendering exercise is being

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — The Mayor and Commonalty and Citizens of the City of London scores each response, so map your evidence to the published criteria and weightings.
• ✓At £900,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 22 September 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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