Who won: Media Buying Services contract

About this contract

Call-off contract awarded to Wavemaker Limited t/a WPP650 under Lot 1 (Media Strategy, Planning and Buying) of the Government Communications Agency (GCA) Media and Creative Services Framework RM6364. The contract provides media planning, media buying and campaign delivery services to support public health communications, including health improvement campaigns, health protection messaging and incident response communications

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• ✓Answer against the marking scheme, not the question text — Secretary of State for Health and Social Care acting as part of the Crown through UK Health Security Agency scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for public sector work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar public sector contracts you've delivered for public bodies, with measurable outcomes.
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