Who won: Media Buying Services

About this contract

The contract is for the provision of media buying services to support HMRC's advertising and communications campaigns. This includes the planning, purchasing, and optimisation of advertising media space across multiple channels, using specialist expertise, tools and market access to secure the required reach, quality and value for money. Services will be delivered by the centrally appointed supplier under the CCS RM6364 framework (Lot 1), on a call-off basis aligned to HMRC campaign requirements.

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• ✓Answer against the marking scheme, not the question text — HM Revenue & Customs scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for public sector work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar public sector contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but HM Revenue & Customs retenders on a cycle. Get matched the day the next one lands and start your draft early.

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