How to win: Media Buying and Planning

About this contract

Transport for Greater Manchester (TfGM) is seeking to engage with experienced media planning and buying agencies to inform the development of its procurement strategy and service specification. TfGM anticipates requiring a provider capable of delivering integrated media strategy, planning and buying services, with extensive experience of using strategic insight, audience intelligence and data-driven approaches to develop and deliver effective media campaigns. The successful agency would be expected to support a broad range of transport, behavioural change and customer engagement objectives across Greater Manchester. This market engagement notice will enable TfGM to develop our requirements and inform the tender specification. A Request for Information (RFI) questionnaire is available for suppliers to complete via the Pro Contract portal. Information on how to access the Pro Contract portal and this opportunity can be found further down this notice.

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Transport for Greater Manchester scores each response, so map your evidence to the published criteria and weightings.
• ✓At £6,000,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: deadlines are tight and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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