How to win: Marketing Services

About this contract

Transport for Wales (TfW) is looking to procure a Marketing Services Multi Lot Framework that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development. The procurement is structured into four distinct lots, each covering a specialist area of marketing delivery - Lot 1 Digital and Performance Marketing - Lot 2 Marketing Effectiveness and Evaluation - Lot 3 Creative and Advertising Campaigns - Lot 4 Events, Experiential and Brand Activation

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Transport for Wales scores each response, so map your evidence to the published criteria and weightings.
• ✓At £26,600,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 22 June 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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