How to win: Marketing Design & Creative Services Framework at Imperial War Museums (IWM)

About this contract

The marketing department at IWM seeks to establish a new Framework Agreement for the provision of marketing design and creative services, including creative ideation, graphic design, art working, video production, photography, illustration, and copywriting. The Framework will consist of multiple Lots, as detailed below (with respective estimated value for each Lot over the four years of the Agreement): •Lot 1 – Advertising and Brand Campaign Ideation and Design (£520,000) •Lot 2 – Print Design and Art Working (£80,000) •Lot 3 – Digital Design and Art Working (£100,000) •Lot 4 – Copywriting (£40,000) •Lot 5 – Illustration (£40,000) •Lot 6 – Video Production (£150,000) •Lot 7 – Photography (£50,000) Each Lot is subject to a separate evaluation process and appointment onto one Lot does not guarantee an appointed to any other Lot. Potential Providers will be selected based on IWM's confidence in their ability to deliver the required services which will be determined through an application of the assessment methodology and award criteria outlined within the tender documents. Potential Providers may bid for one Lot, a combination of Lots or all Lots. For more information about this oppo

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Imperial War Museums scores each response, so map your evidence to the published criteria and weightings.
• ✓At £816,664, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 30 September 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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