How to win: Marketing Creative Services - Domestic & International

About this contract

This procurement will provide domestic and international marketing creative services to support DBT’s strategic communications objectives and ministerial priorities. The contract will enable the delivery of Cabinet Office-approved campaigns, including SME support, Industrial Strategy, employment rights changes, and trade and investment promotion, ensuring key messages reach target audiences and drive long-term behavioural change. The service will provide the flexibility to adapt campaigns as priorities evolve. Please note that value stated within this notice is indicative, and the Authority makes no commitment to this value accounting for actual spend on a future opportunity.

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Department for Business & Trade scores each response, so map your evidence to the published criteria and weightings.
• ✓At £10,000,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: deadlines are tight and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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