How to win: Marketing, Advertising and Media Buying Services - Wirral Met College

About this contract

Wirral Met College is seeking a supplier to provide marketing, advertising and media buying services to support student recruitment, raise awareness of the College and promote its courses. The requirement includes campaign planning, media recommendations and buying, campaign delivery, monitoring, optimisation and performance reporting. Services may include digital advertising, paid social media, outdoor advertising, radio and audio advertising, and printed promotional materials and distribution, as detailed in the specification. The contract will run for an initial 12 months, with an option to extend for a further 12 months at the College's discretion. Bidders must complete the tender response workbook, including the Common Campaign Scenario and Pricing Response, in accordance with the specification and submission instructions. Tenders will be evaluated on quality (70%) and price (30%).

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Wirral Metropolitan College scores each response, so map your evidence to the published criteria and weightings.
• ✓At £92,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 25 October 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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