How to win: Market Engagement Exercise for London’s Violence Reduction Unit (VRU) MyEnds 3.0 Programme

A services contract from Mayors Office For Policing And Crime, worth £12,000,000. Below: what it involves and how to write a winning bid for it.

Buyer

Mayors Office For Policing And Crime

Value

£12,000,000

Closing date

27 July 2026

About this contract

The VRU has conducted an engagement exercise with stakeholders and conducted a review of the existing offer in London. We are now seeking to recommission the service to ensure London continues to deliver a high-quality, community led and effective violence reduction intervention model for young people. MyEnds 3.0 is an evolved version of the flagship VRU MyEnds programme which will run from April 2027 until March 2029. This new iteration will allow us to implement key learning from the MyEnds programmes and strengthen the key components of the overall programme design, optimising innovation with more targeted strategic alignment. Background to Current Service : The MyEnds programme utilises a hyper-local approach to address needs in neighbourhoods across the capital that are most affected by high and sustained levels of violence. The core model endorsed by the VRU for this programme is based on the empowerment of communities, recognising the critical role and collective impact community stakeholders have in local violence reduction initiatives. This is achieved through the delivery of key activity strands, including strengthening local partnerships, young people and community pa

How to win contracts like this

✓Answer against the marking scheme, not the question text — Mayors Office For Policing And Crime scores each response, so map your evidence to the published criteria and weightings.
✓At £12,000,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
✓Start early: it closes 27 July 2026 and a strong bid takes iteration.

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