How to win: Market Engagement Event – Brent Parent and Infant Relationship Service (PAIRS)

About this contract

Brent Council intends to commission a comprehensive Parent and Infant Relationship Service (PAIRS) for young families in the Borough hosted within Brent Best Start Family Hubs. The service aligns with national ‘Giving Every Child the Best Start in Life’ guidance released in 2025. The primary aim of the service is to support families with parent-infant relationship concerns and mild to moderate perinatal mental health needs. The provider will be responsible for: • Planning for how the parents and family can support their own wellbeing and that of their infant. • Assessment of the mental health and emotional wellbeing of the mother and infant, with specific attention to the mother-infant relationship and provision of interventions or referral needed to address any problems identified. • Assessment of family functioning and the impact of this on the mother-infant relationship. • Delivery of short-term interventions that are outcome focused. • Ongoing monitoring of maternal mental health as well as infant mental health. • Linking in with peer support service and signposting families. • Building and maintaining collaborative pathways with Brent Children’s Social Care, Health Visiting, C

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — London Borough of Brent scores each response, so map your evidence to the published criteria and weightings.
• ✓At £1,436,922, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: deadlines are tight and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

Related resources