Who won: Management of Commercial Advertising Space on Staffordshire County Council Assets

About this contract

The provider(s) will manage advertising and/or sponsorship on the following Council-owned assets: • Roadside verges or central reservations (including existing variable message signs) • Streetlights • Roundabouts • Council buildings (internal and external) • Council-owned land and car parks The appointed provider(s) will be responsible for: • Surveying and assessing the suitability of assets for advertising or sponsorship, setting out clear "roll out" plans • Obtaining all necessary planning permissions and advertisement consents • Designing, supplying, installing, and maintaining all advertising infrastructure • Actively marketing and securing advertisers and sponsors for the available asset portfolio • Managing invoicing and payment collection from advertisers and sponsors • Ensuring all advertising content complies with the Council's Advertising and Sponsorship Policy and relevant ASA/CAP codes • Providing regular performance and financial reporting to the Council • Attending contract review meetings and responding to Council queries • Offering unsold advertising space for Council or community messaging at no cost

Who won contracts like this

• ✓Answer against the marking scheme, not the question text — Staffordshire County Council scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for goods work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar goods contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but Staffordshire County Council retenders on a cycle. Get matched the day the next one lands and start your draft early.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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