Who won: MAC-04 QEOP Brand Update

About this contract

Queen Elizabeth Olympic Park (LLDC) updated its brand in 2023, including a refreshed PowerPoint template. Following extensive internal use, we have gathered feedback that highlights a number of usability and design challenges when applying the deck to complex, professional, B2B presentations. We are now appointing a new provider to update and refine our PowerPoint template so that it: • Properly reflects the latest brand evolution • Addresses practical issues raised by internal users • Supports complex, professional content, particularly for private-sector and senior external audiences • Remains easy to use by non-designers across the organization • Allowance within the call-off (as per the taxi ranking procedures) for up to £50k up to Authority's discretion for any additional services The output must balance brand distinctiveness with clarity, flexibility and accessibility, ensuring the template works equally well for simple presentations and material-heavy decks.

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• ✓Answer against the marking scheme, not the question text — London Legacy Development Corporation scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for public sector work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar public sector contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but London Legacy Development Corporation retenders on a cycle. Get matched the day the next one lands and start your draft early.

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