Who won: London food waste campaign evaluation

About this contract

This invitation to tender (ITT) is for the development and delivery of a robust monitoring and evaluation approach for a new London food waste campaign. We would like to understand the impact of (a) a 'London-wide' (across 17 boroughs) food waste campaign; and (b) boosted hyper-local communications using the campaign's creative approach in a small number of targeted London neighbourhoods. Simpler Recycling legislation is designed to ensure the consistent collection of materials and food from every workplace (from March 2025) and household (from March 2026) in England. Defra has a long-term ambition to reach a 65% municipal recycling rate by 2035. As the food waste service - now mandated to be provided to every household across England - will be new to many residents, communications on food waste recycling is a key focus and we need to ensure that any communications on the topic are robustly evaluated. Across all local authorities in the UK, 79% of food waste is disposed of in residual waste and only 17% in food waste recycling1. This issue is driven by barriers such as a lack of knowledge about what constitutes food waste, hygiene concerns, and limited understanding of the benefits

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• ✓Answer against the marking scheme, not the question text — London Waste and Recycling Board operating as ReLondon scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for services work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but London Waste and Recycling Board operating as ReLondon retenders on a cycle. Get matched the day the next one lands and start your draft early.

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