How to win: IWM/2627/DE/3512: SEO/GEO Consultancy Services for Imperial War Museums

About this contract

Imperial War Museums (IWM) is seeking a supplier to provide ongoing consultancy and advisory support for Search Engine Optimisation (SEO), Generative Engine Optimisation (GEO) and AI search visibility across its websites and digital estate. The appointed supplier will work closely with IWM's content, digital and technical teams to improve organic search performance, online discoverability and visibility within both traditional search engines and AI-driven search and answer platforms. Services are expected to include: •Technical SEO audits and recommendations •Content optimisation and content strategy •Keyword research and search intent analysis •Generative Engine Optimisation (GEO) and AI visibility consultancy •Answer engine optimisation for AI assistants and answer engines •Structured data and schema markup recommendations •Search analytics, reporting and performance measurement •User journey optimisation and conversion improvement •Website discoverability and indexing improvements •Training, knowledge transfer and capability building for internal teams The supplier will support IWM in increasing reach and visibility across search engines and AI-powered discovery platforms, impro

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Imperial War Museums scores each response, so map your evidence to the published criteria and weightings.
• ✓At £175,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 7 September 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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