Who won: Inward Investment Lead Generation Services

About this contract

The West Midlands Growth Company (WMGC) is seeking to appoint a suitably experienced supplier to deliver international lead generation services that will identify, engage and qualify high-potential overseas businesses with the potential to establish or expand operations within the West Midlands. The appointed supplier will support WMGC's Inward Investment team by delivering targeted lead generation activity across priority international markets and sectors, including, but not limited to, North America, Europe, the Middle East and North Africa (MENA), and Asia-Pacific (APAC), generating a pipeline of qualified investment opportunities that align with the region's strategic economic priorities. The supplier will be expected to leverage existing networks, market intelligence and proactive outreach to identify companies with a demonstrable interest and capability to invest in the West Midlands. A key focus of this contract will be supporting the promotion of WMGC's Global Growth Programme (GGP) by identifying and engaging eligible international businesses that meet the programme's criteria and can be successfully converted into GGP landings. In addition, the supplier will identify wide

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