How to win: ID 6197703 - DOH - Mental Health Champion Advertising Campaign

About this contract

The Department of Health (DoH), ‘the Buyer’, wishes to appoint an agency, ‘the Supplier ’ to deliver advertising and related services for campaign advertising for The Mental Health Champion’s Office. The overall purpose of this campaign is to promote positive mental health messaging for young people between the ages of 11-19.

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Department of Health scores each response, so map your evidence to the published criteria and weightings.
• ✓At £200,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 8 April 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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