How to win: Highways Asset Advertising Concession Contract

About this contract

Milton Keynes City Council is inviting Suppliers to participate in informal market engagement discussions on Tuesday 8th September 2026 at Milton Keynes City Council Civic Offices, as part of its preparation for the next Highways Asset Advertising Concession Contract commencing in 2027. The Council is seeking a suitably qualified and experienced supplier to develop, install, operate, maintain, and commercially manage digital advertising infrastructure on designated highway assets. The tender aims to maximise the value of publicly owned assets by creating a sustainable revenue stream while delivering high-quality digital advertising opportunities that are sensitive to the local environment and compliant with all relevant legislation and planning requirements. The Council is interested in the market view at this early stage so we can ensure the contract meets the industry’s changing nature and is flexible enough to adapt to the changing environment in and around the city whilst also being fully aligned to the authorities’ wider strategic aims, delivers value for money, efficiencies and promotes the latest innovation and technology in the out of home advertising sector. Participation

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Milton Keynes City Council scores each response, so map your evidence to the published criteria and weightings.
• ✓At £6,666,667, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: deadlines are tight and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

Related resources