How to win: Highways Asset Advertising Concession Contract

A services contract from Milton Keynes City Council. Below: what it involves and how to write a winning bid for it.

Buyer

Milton Keynes City Council

About this contract

Provision of an advertising services contract for Highways Assets. More information to follow.

How to win contracts like this

✓Answer against the marking scheme, not the question text — Milton Keynes City Council scores each response, so map your evidence to the published criteria and weightings.
✓Lead with evidenced capability and social value — for services work these usually outweigh price.
✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
✓Start early: deadlines are tight and a strong bid takes iteration.

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