Awarded contract

Who won: Great Food & Drink Campaign (US & China)

A services contract from Department for Environment, Food & Rural Affairs (Defra), worth £1,250,000. Below: what it involves and how to write a winning bid for it.

Buyer

Department for Environment, Food & Rural Affairs (Defra)

Value

£1,250,000

Published

21 August 2026

About this contract

Great Food & Drink Campaign (US & China)

Who won contracts like this

✓Answer against the marking scheme, not the question text — Department for Environment, Food & Rural Affairs (Defra) scores each response, so map your evidence to the published criteria and weightings.
✓At £1,250,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
✓This one's been awarded — but Department for Environment, Food & Rural Affairs (Defra) retenders on a cycle. Get matched the day the next one lands and start your draft early.

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