Who won: Google Ads Direct Advertising Services

About this contract

Provision of Google Ads advertising services via a direct arrangement with Google. The contract supports ongoing digital marketing and pay-per-click PPC advertising activity, enabling Transport for Wales to manage advertising directly with Google and improve efficiency.

Who won contracts like this

• ✓Answer against the marking scheme, not the question text — Transport for Wales Rail Limited (Utility Buyer) scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for public sector work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar public sector contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but Transport for Wales Rail Limited (Utility Buyer) retenders on a cycle. Get matched the day the next one lands and start your draft early.

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