Who won: Google Ads Direct Advertising Services

About this contract

Transport for Wales Rail intends to enter into a direct arrangement with Google for the provision of Google Ads Advertising services. This arrangement will enable the Marketing team to manage directly pay per click (PPC) advertising activity on the Google Platform.

Who won contracts like this

• ✓Answer against the marking scheme, not the question text — Transport for Wales Rail Limited (Utility Buyer) scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for services work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but Transport for Wales Rail Limited (Utility Buyer) retenders on a cycle. Get matched the day the next one lands and start your draft early.

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