Who won: GLA - YouTube Credit Line

About this contract

This contract will support the GLA who requires digital advertising on Google UK Ltd's platform YouTube. The GLA advertisement campaigns will inform Londoners about the areas the Mayor is working on and how this will impact them. Some examples of campaigns we have/intend to run include: . Sharing information about how the Mayor is making London safer for young people. Sharing information about how the Mayor is making London safer for women and girls. Cost of living advice and support. Advertising cultural events taking place in Trafalgar Square.

Who won contracts like this

• ✓Answer against the marking scheme, not the question text — Greater London Authority (GLA) scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for public sector work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar public sector contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but Greater London Authority (GLA) retenders on a cycle. Get matched the day the next one lands and start your draft early.

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