Who won: Fostering - Lead Creative and Strategic Agency 2026

About this contract

We are looking for a strategic and creative partner to lead the ongoing development and delivery of the National Fostering Recruitment campaign. The appointed agency will act as the lead agency for the campaign, working with WPP 650 to provide creative strategy and development; production of campaign assets across all paid channels and formats; brand guardianship of the campaign brand; creative input to support low/no-cost content for owned and shared channels; and collaboration with DfE and other contracted campaign agencies

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• ✓Answer against the marking scheme, not the question text — Department for Education scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for services work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but Department for Education retenders on a cycle. Get matched the day the next one lands and start your draft early.

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