How to win: Foster4 Digital Marketing

A services contract from Warrington Borough Council. Below: what it involves and how to write a winning bid for it.

Buyer

Warrington Borough Council

Closing date

10 August 2026

About this contract

Foster4 seeks to appoint a single agency to enhance its digital presence and performance of online enquiries through comprehensive digital marketing services, including SEO, PPC, and social advertising management, until March 2025.

How to win contracts like this

✓Answer against the marking scheme, not the question text — Warrington Borough Council scores each response, so map your evidence to the published criteria and weightings.
✓Lead with evidenced capability and social value — for services work these usually outweigh price.
✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
✓Start early: it closes 10 August 2026 and a strong bid takes iteration.

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