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We require a media agency to work with our creative agency to: • Collaborate during the campaign strategy and planning phase; • Create a media plan for the campaign, recommending appropriate channels and formats, timings of media bursts and cost-effective approaches; • Buy media space on our behalf, managing budgets efficiently; • Report on campaign performance, tweaking channel approaches where necessary; and • Work with the creative agency to ensure the right creatives are being used in the right spaces and identify where improvements could be made, both to the creative and messaging approaches and to the overall strategy. We are asking agencies to respond to a series of questions, which we will be using as the basis for evaluating responses. The questions are: 1. The aim of our campaign is to change food behaviours at home, which requires a very different approach to campaigns which target buying behaviours. a. Do you have experience of buying for behaviour change campaigns? b. Which channels and approaches would you use for this campaign to reach as much of our target audience as possible and ensure our messages stick? 2. We have a small budget but big ambitions. How would you
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