Who won: Ffilmiau seiclo/Cycling hero films

About this contract

Mini-competition issued under the Cymru Wales brand marketing Lot 2 Framework agreement (C100/2026/2027) for two separate content requirements. • Destination first hero film and associated assets • Cycling first film and associated assets Campaign creative and draft scripts provided, response to detail visual direction and creative production approach.

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• ✓Answer against the marking scheme, not the question text — Llywodraeth Cymru / Welsh Government scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for services work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but Llywodraeth Cymru / Welsh Government retenders on a cycle. Get matched the day the next one lands and start your draft early.

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