How to win: Feel Good Suffolk AI and Digital Offer Development

About this contract

Suffolk County Council (Public Health and Communities) is undertaking soft market testing to inform a potential future procurement of an AI-enabled digital solution to support the Feel Good Suffolk (FGS) service. FGS is a lifestyle service supporting residents to stop smoking, manage a healthy weight and increase physical activity. The current digital offer is primarily static and does not provide personalised, adaptive support to users. The Council is exploring opportunities to enhance the digital front door through the introduction of an AI-enabled solution which may include: • A chatbot embedded within the existing FGS website to support user navigation, provide evidence-based information and improve access to services • AI-driven functionality to support pathway personalisation, including predicting user engagement, adherence and outcomes • Ongoing digital support to maintain behaviour change through tailored follow-up, prompts and engagement tools The proposed solution should support improved user engagement, provide personalised and accessible support, generate data-driven insights and align with relevant data protection, safeguarding and ethical AI requirements. This soft

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Suffolk County Council scores each response, so map your evidence to the published criteria and weightings.
• ✓At £169,500, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: deadlines are tight and a strong bid takes iteration.

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