Awarded contract

Who won: Engagement and Marketing Activities

A public sector contract from The University Of Kent. Below: what it involves and how to write a winning bid for it.

Buyer

The University Of Kent

Published

8 July 2026

Region

UKJ44

About this contract

Summary of Requirement The University of Kent has appointed a single strategic media agency partner to deliver an integrated programme of search and social activity, media planning, marketing optimisation, and insight services to support Clearing and in‑cycle recruitment activity. The contract will run from mid/end April 2026 through to the end of April 2027, covering the full recruitment cycle including Clearing, ECD deadlines, and the lates period. Background and Context This is additional advertising spend to that already committed as part of the contract, now in two phases. The first is for us to purchase additional out of home advertising in South London and Kent, additional Google pay per click advertising, and some other additional media, including Sky TV streaming, a presence on the Guardian's education website and a pilot of Chat GPT advertising. The second, following budget approval at EG on 6 July 2026, is for a further round of additional advertising investment, to spend more on out of home advertising in London and secure additional presence on TV streaming services, including Netflix, Disney+ and All4. This uplift also enable sus to promote our Kent Business School in

Who won contracts like this

✓Answer against the marking scheme, not the question text — The University Of Kent scores each response, so map your evidence to the published criteria and weightings.
✓Lead with evidenced capability and social value — for public sector work these usually outweigh price.
✓Show recent, comparable delivery: name similar public sector contracts you've delivered for public bodies, with measurable outcomes.
✓This one's been awarded — but The University Of Kent retenders on a cycle. Get matched the day the next one lands and start your draft early.

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