Who won: Engagement and Marketing Activities

About this contract

Summary of Requirement The University of Kent seeks approval to appoint a single strategic media agency partner to deliver an integrated programme of search and social activity, media planning, marketing optimisation, and insight services to support Clearing and in‑cycle recruitment activity. The contract will run from mid/end April through to the end of April, covering the full recruitment cycle including Clearing, ECD deadlines, and the lates period.

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• ✓Answer against the marking scheme, not the question text — The University Of Kent scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for public sector work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar public sector contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but The University Of Kent retenders on a cycle. Get matched the day the next one lands and start your draft early.

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