How to win: DN Colleges Group - Customer Relationship Management Solution and Implementation

About this contract

DN Colleges Group undertook preliminary market engagement to explore options for a new Customer Relationship Management solution supporting the learner journey from initial enquiry through application, admissions and enrolment. The engagement considered available CRM platforms, licensing arrangements, implementation approaches, integration with existing Group systems, delivery timescales and support models. Following the market engagement and subsequent internal assessment, Salesforce was identified as the Group's preferred CRM platform direction. Information gathered through the engagement was used to inform the Group's CRM business case, requirements and subsequent procurement planning. No contract was awarded through the preliminary market engagement.

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — DN Colleges Group scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for services work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: deadlines are tight and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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