How to win: Digital Marketing

About this contract

Dear Sir / Madam, You're invited by Hull College to submit a bid to tender for digital marketing services. We're seeking to appoint a supplier to deliver digital marketing campaigns and support across a range of channels, audiences and brands that sit underneath the Hull College umbrella brand. It is expected the supplier will be innovative, creative and responsive with a track record of developing and delivering outstanding strategic and tactical digital marketing activity. The successful supplier will act as an extension to the Hull College Marketing Team, working closely with the Head of Marketing and the Senior Digital Marketing Officer and, where necessary, other college colleagues. The successful supplier will work alongside the college's marketing team to develop strategies and campaigns to effectively engage our target audience to help deliver our vision to be recognised as a leading provider of education and training, supporting sustainable local and regional economic development. Respondents to this Invitation to Tender (ITT) do not have to be based in the East Riding of Yorkshire however strong knowledge and association with the region and especially the education sec

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Hull College scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for services work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 3 August 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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