How to win: Digital Analytics Tool

About this contract

The BBC is looking to purchase a digital analytics platform to collect high-quality data on user interaction across its digital services, with current volumes of around 160 billion events per month. The tool will be used by approximately 3,000 users across the BBC and BBC Studios Limited, who collectively produce more than 1,000 custom dashboards consumed by stakeholders both inside and outside the organisation.

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — BBC (British Broadcasting Corporation) scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for services work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 20 November 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

Related resources