How to win: Digital Advertising on Oxford Street

About this contract

The purpose of this Early Market Engagement (EME) is to seek information from suppliers in the advertising and marketing space to further inform the development of the Oxford Street Development Corporation (OSDC) design and commercial strategy, and to help shape any subsequent procurement strategy and related contract specification. Information provided will be used to inform OSDC in its continued consideration of the nature of any future procurement activity. If deemed appropriate OSDC may, at its sole discretion, enter into further discussions with respondents. The OSDC will have the powers needed to improve the public realm, secure investment and unlock Oxford Street’s full potential for years to come. The OSDC will lead the regeneration of Oxford Street with a clear ambition to create an Oxford Street that is a world class destination for Londoners, businesses and visitors from around the world. Further information regarding OSDC can be obtained at https://www.oxfordstreetdc.org.uk/ Oxford Street Advertising Opportunity Advertising is expected to form a significant revenue stream within the Oxford Street pedestrianisation programme and will be considered as part of the overall

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Transport for London scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for services work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: deadlines are tight and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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