Who won: Digital Advertising

About this contract

Procurement of digital advertising space through the Google Ads platform to support HDR UK's engagement, communications and marketing activities, increasing audience reach, awareness and engagement. The contract covers the purchase of advertising inventory across Google's digital advertising network.

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• ✓Answer against the marking scheme, not the question text — HEALTH DATA RESEARCH UK scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for services work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but HEALTH DATA RESEARCH UK retenders on a cycle. Get matched the day the next one lands and start your draft early.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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